Donate now

Help Pantanal

Fridays for Future fighting fires and supporting traditional communities in the Pantanal

Share on Whatsapp



The Pantanal biome, the largest flooded plain in the world, faced the worst drought in 47 years in 2020. More than 26% of the biome was consumed by flames, millions of animals died, victims of unpreparedness and climate change. Therefore, the Fridays For Future movement together with SOS Pantanal created the Ajuda Pantanal campaign.

Donate now

Fire prevention will be done through the structuring and training of rural fire brigades in strategic points in the Pantanal. The brigades will be trained, equipped (with security and combat equipment) and integrated with public combat bodies such as Ibama/Prevfogo and the Fire Department. The effort to restore the Pantanal is mainly in the areas of springs, springs and riverbanks (riparian forests), and SOS Pantanal estimates the planting of 150,000 native tree seedlings in Indigenous Lands and riverside communities. The emergency fund, on the other hand, has the objective of supporting any problems that may occur as a result of the fires, whether with traditional, indigenous and riverside populations or with the local flora and fauna.



Donate now

Campaign strategy and transparency

We value trust. For this reason, we provide a transparency portal with each amount invested in each of the project areas. Your donation is important and that is why we want you to know how and where your donated amount will be invested. Our intervention strategy is to distribute resources as follows:



- 40% Fire Prevention


- 35% Reforestation and Restoration of Fauna and Flora

- 8% Creation of an Emergency Fund

Fire prevention will take place through the provision and distribution of water tanks, in addition to the creation and training of fire brigades at strategic points in the Pantanal. The effort to restore the Pantanal is mainly in the areas of springs, springs and on the banks of rivers (riparian forests).

Donate now

- 15% Creation of a Documentary

- 2% Operating Expenses

the Instituto

SOS Pantanal

Fridays For Future is not a formal organization. For this reason, we chose a trustworthy institution that helps and is a reference in the preservation of the biome:

know more

Help Pantanal in the Media

Chef Antônio Albaneze signs the dinner menu for the benefit of the Pantanal

Fridays for Future Brasil and Laces are the organizers of the charity event in support of resources for the Ajuda Pantanal campaign.

Laces hosts a benefit dinner with Fridays for Future for the benefit of the Pantanal

With support from SOS Pantanal, dinner seeks to raise funds with immersion in the Pantanal universe.

Benefit dinner aims to raise BRL 600,000 for the Ajuda Pantanal campaign

The event has the support of ABPO and will have a menu signed by pantaneiro chef Antônio Albaneze.

Youth leadership is present in the Pantanal Biosphere Reserve

The Pantanal Biosphere Reserve Youth Network (RBPAN), made official in April 2021, is made up of 26 young people from Mato Grosso and Mato Grosso do Sul.

Jornal de Brasília


Planeta Campo

Fundação verde

Projeto Ajuda Pantanal is pleased to announce the beginning of its partnership with the Insider Store.

Insider Store is a reference clothing brand for its technological design and sustainable production and concern for socio-environmental issues. In order to reach as many people as possible and continue leveraging our campaign, we launched this partnership that consists of 2 models of Blouses launched by the Insider Store with prints inspired by the Pantanal, with 100% of the profits from these models reverted to the campaign.


‘’Yaguareté’’ - Dinner for Pantanal

''Yaguareté, Dinner for Pantanal'', was an initiative of the Ajuda Pantanal Project in partnership with the sustainable cosmetics company, Laces and Hair. Bringing together the most diverse sectors of society in favor of the Pantanal cause, we were able to show everyone what really matters: the conservation of the largest floodplain on the planet.

The Menu was signed by Chef Antônio Albaneze, from Corumbá, who brought all the best that Pantanal cuisine has to offer. With a show by singer Flávio Leandro, the dinner was set in the best possible way, in order to demonstrate the cooperation of all Brazil for this cause.

ODSs Help Pantanal

Our idea is to prepare and invest in fire brigades, help fauna and flora and create an emergency fund to help traditional communities. Therefore, we chose an institution to receive the money and send it to different places. The benefited sections were chosen according to criteria such as number of cases, distance, impact of actions and replicability. During the routing of resources, we will inform you of everything that is being purchased and to which locations, to keep everything transparent. It is important to note that everything purchased will be determined by Fridays For Future in conjunction with the partner institution.

Ajuda Pantanal is a campaign aimed at the sustainability of the largest floodplain in the world, we fulfill certain Sustainable Development Goals, such as:

Donate now

Video gallery

Donate now

Image gallery

Donate now

Photos: Gustavo Figueiroa

You may donate as much as you feel you can, and any amount you choose to contribute with will help - even the smallest of actions can have a huge positive impact.

And remember: no one is too small to make a difference.

Donate now

This campaign transacts the funds collected in a transparent digital account, with operations registered in blockchain.


Know more

2020 Welight ®

This campaign uses Welight's solutions to raise funds. Together, we go beyond technology to accelerate the transformations to achieve the Sustainable Development Goals and balance the relationships between people and the planet.